
The title of the book is its chief personal design premise. All of the tips, techniques, & examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions, such as "We don't read pages--we scan them" & "We don't figure out how things work--we muddle through." Coming to grips with such hard facts sets the stage 4 Web design that then produces topnotch sites.
Using an attractive mix of full-color screen shots, cute cartoons & diagrams, & informative sidebars, the book keeps your attention & drives home some crucial points. Much of the content is devoted to proper use of conventions & content layout, & the "before & after" examples are superb. Topics such as the wise use of rollovers & usability testing are covered using a consistently practical approach.
This is the type of book you can blow through in a couple of evenings. But despite its conciseness, it will give you an expert's ability to judge Web design. You'll never form a first impression of a site in the same way again. --Stephen W. Plain
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