AdWords For Dummies (For Dummies (Computer/Tech))
Rating: 5 of 5
Simply Love It
I started reading AdWords 4 Dummies a few days ago & I've dog-eared almost half of it. I've stopped dog-earing because every page seems 2 have valuable information, not 2 mention the writing style which keeps the book interesting. I've already jumped head first into AdWords (before reading this book). But now, I'm going 2 create a "For Dummies" campaign & follow the advice given in the book by the letter, including paying 4 21-day trial of Howie's KW tool mentioned in the book. Hopefully, I can increase conversions soon.
Rating: 5 of 5
Essential: Best Internet Marketing book ever
I am currently attending a seminar where the author of this book, Howie Jacobson, is speaking & I can assure you of both his understanding/skill in this arena as well as his genuine passion/skill as an educator. I purchased this book some time ago & have been running a successful (as I define it) Adwords campaign since the night after the day I bought it. If you're just getting started in this field, BUY THIS BOOK - I don't know how else 2 tell you that this will be the best resource you can own. This book will give you a solid foundation/understanding, & perhaps more importantly, provide how-to instruction that is actionable immediately.
Rating: 5 of 5
Extremely Helpful Guide
This book not only renewed my interest in continuing 2 learn more direct marketing & copywriting but it also made me hungry 2 become an online Adwords marketing expert like Howie.
My copy of the book is already dogged eared & littered with pop up markers throughout. Just my type of book
My copy of the book is already dogged eared & littered with pop up markers throughout. Just my type of book
Rating: 5 of 5
No one should start AdWord campaign without this book
If you're AdWords beginner or you're planing 2 start your first AdWord campaign, then I can't but recommend this book as much as I can. I'm AdWords newbie & I'm so happy I bought this book - there are so many ideas, advices & newbie mistakes in there that I feel that without this book I would be completely lost in AdWords world. Just reading this book once gives you (newbie) so many knowledge which you would otherwise be gaining a year by yourself.
I can't say how much resourceful this book is 4 advanced AdWords users (after all it is called AdWords 4 Dummies), but it has so many ideas & examples that I think it will be resourceful book 4 me 4 a long time.
I can't say how much resourceful this book is 4 advanced AdWords users (after all it is called AdWords 4 Dummies), but it has so many ideas & examples that I think it will be resourceful book 4 me 4 a long time.
Rating: 2 of 5
Book is very basic 2 say the least, I was expecting a lot more!
Book is very basic 2 say the least, I was expecting a lot more! What can you expect 4 $14 though right?
- AdWords lets every business-from eBay PowerSellers 2 Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, & accounts 4 the bulk of Google's $6 billion in annual revenues
- This all-new guide helps advertisers get a handle on AdWords complexities & nuances, adopt AdWords best practices, & turn clicks into ka-ching!
- Topics covered include conducting quick & cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, & using Web analytics tools
- Includes an exclusive offer from Google-AdWords credits equivalent 2 the price of the book-plus a companion Web site with up-to-the-minute AdWords tips & tricks, narrated video walkthroughs, & free trials of the author's software
($13.70)
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