Advanced Web Metrics with Google Analytics

This book is intended 2 read cover-to-cover, not really a browse 2 the topic you're looking 4 type of book. Still really good read, & after you have a great understanding on GA overall.

Like some of the other reviews I considered myself 2 be quite familiar with Google Analytics, & I was very impressed with Brian's book. I learned A LOT that will be very valuable 2 our company, many items I've already put into action. (ere's a list of what I learned http://blog.dogster.com/2008/09/25/get-more-out-of-google-analytics)

Brian also does a really good job of building up the what the tools are, why you want 2 use them & then how. It's a very modular book that doesn't force you 2 constantly refer 2 other sections. It builds well & give good examples w/o digressing into obscurities.

If you are using Google Analytics at all 4 your business, you'll want this book.

This book is a MUST 4 anyone who is trying 2 use Google Analytics.

You will probably have 2 read through it more than once (at least I did) but that is because it was packed with information on how 2 best implement tracking, comprehend data & use it 2 improve your site with Google Analytics.

This is the long overdue "how to" guide 4 Google Analytics. You can get started tracking your web traffic without this book, 2 be sure. But, this book goes beyond the help section provided on the Google Analytics site. If you're trying 2 understand the web traffic on your site, try using Google Analytics. It's easy & free. This book will help you along. While the title describes the book as Advanced, it's not really that technical. Even the most technical sections are pretty easy 2 get through.

One of the few guides that covers the newer Google analytics ga.js code. I found chapter 11 an immeasurable help 4 guidance in monetizing a non-ecommerce website. Well laid out with useful screenshots & comprehensive scope, this is the one guide you will turn 2 everyday. I am always getting more ideas & finding different ways 2 get the most out of Google Analytics with the insights provided in this book.

Are you getting the most out of your website? Google insider & web metrics expert Brian Clifton reveals the information you need 2 get a true picture of your site's impact & stay competitive using Google Analytics (GA) & the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques & insider secrets not documented elsewhere, this book has the expert guidance you need 2 enhance your brand & increase your site's ROI.