Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

I used this book 4 a graphic design course that I'm taking & it was very informative as well as thorough. It was interesting <strong>tostrong> read about all of the <strong>brandstrong> identities & how logos really affect the way a company is viewed. I like the detail, the graphics & the comparisons 4 the different logos. This helped me in developing a good design 4 my project.

Since graduating with a communication design bachelor, I have felt I missed out on the theoretical process of <strong>brandstrong>ing & marketing. This book is fantastic, it is broken up in<strong>tostrong> three sections, theory, prac & reviews. You will learn so much from this well designed, easy <strong>tostrong> read <strong>guidestrong>.

I highly recommend it <strong>tostrong> anyone wanting <strong>tostrong> start their own business, or <strong>brandstrong> & market somebody elses business, or a designer wanting <strong>tostrong> get in<strong>tostrong> <strong>brandstrong> <strong>identitystrong> designs.

Great book... & more than just case studies. This book gives great insight in<strong>tostrong> <strong>brandstrong>ing process & strategy.

Nice hardcover book, I got it 4 a steal! It is required 4 my college course. The book is well organized, with lots of color pictures; I like pictures.

This book is great 4 the people out there who might not be aware of what goes in<strong>tostrong> company <strong>brandstrong> <strong>identitystrong>. This is quite an important field 4 graphic designers, & I highly recommend this book, it really was a great help <strong>tostrong> me during my <strong>brandstrong> <strong>identitystrong> course at the Art Institute.

This innovative approach -- blending practicality & creativity -- is now in full-color!

From translating the vision of a CEO & conducting research, through <strong>designingstrong> a sustainable <strong>identitystrong> program & building online <strong>brandstrong>ing <strong>tostrong>ols, <strong>Designingstrong> <strong>Brandstrong> <strong>Identitystrong> helps companies create stronger <strong>brandstrong>s by offering real substance. With an easy-<strong>tostrong>-follow style, step-by-step considerations, & a proven, universal five-phase process 4 creating & implementing effective <strong>brandstrong> <strong>identitystrong>, the book offers the <strong>tostrong>ols you need, whether a <strong>brandstrong> manager, marketer, or designer, when creating or managing a <strong>brandstrong>. This edition includes a wealth of full-color examples & updated case studies 4 world-class <strong>brandstrong>s such as BP, Unilever, Citi, Tazo Tea, & Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination <strong>tostrong> help build <strong>brandstrong>s, create new identities, & design <strong>brandstrong>-<strong>identitystrong> programs 4 Fortune 100 companies, entrepreneurial ventures, foundations, & cities.