Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Although most of the information in this book has been around 4 a long time, it will probably be helpful if this is your fist marketing book -- & you have a fairly large budget 4 your marketing campaign.

I was hoping 4 more internet marketing advice, but found only a small section dedicated 2 this venue. This was surprising considering the internet is fast becoming THE marketing tool of today & the future.

Plenty of help in this book on all other forms of media advertising, but all require sizable budgets.

As 4 book quality... The text is a bit small & crowded, & is printed on newsprint quality paper. The addition of some subheadings here & there just 2 break up the pages a bit would ease a rather monotonous flow.

I think the book does provide small business owners with ideas & tactics 2 use that their competition would not see coming, however the book didn't bring really anything new 2 the table that I think is that secretive & was very very repetitive, it constantly talks about his tactics & how they wouldn't work 4 the big corporations, but they would work 4 you & how this that works 4 the big corporation wouldn't work 4 you, yeah, we get it, like I said just very repetitive & seems like it went in circles just from different degrees of the circle you still end up really no more wiser than you were before you read it.

Great book if you have money 2 spend & are looking 4 ways 2 boost your bottom line. While some of the guerrilla tactics are too expensive 4 the tiny business just starting out, they are really good if you are looking 2 stretch your advertising dollar.

One of things I like about Jay's approach is that sure, most of the tactics you've probably heard of before. Where this book really comes in is how Jay explains philosophically why you should be doing this. I found myself reading some of the tactics & thinking, "yeah, yeah, heard this before but just haven't done it." But the way Jay puts things I was like why the heck am I not doing this? After reading what Jay has 2 say, the proverbial light bulb goes off & your procrastination turns into profitable action.

From the author of Internet Marketing-Profits That Lie Hidden In Your Website: How To Triple Your Web Sales In 25 Days

On page five, bullet point three: Mr. Levinson states, "Traditional marketing is geared toward big business.... The soul & spirit of guerrilla marketing - is small business: companies with big dreams & tiny budgets." However that was not my experience reading this book. Instead he seemed 2 promote laborious & expensive marketing tactics. I thought I was going 2 be reading a book about low / no-cost, surprise attacks, launched in the dead of night with no warning. Instead what I read was kind of stale, old school stuff.

For example; Chapter 3, The Sixteen Monumental Secrets of Guerrilla Marketing, starts with the sentence, "If you're a guerrilla, these sixteen secrets are not secret 2 you at all." OK, then why am I reading this book? Then the secrets end up being more general philosophy rather than tactics, such as commitment, investment, consistent, confident, patient, assortment, subsequent, etc., etc. In my opinion, he spent too much time making things rhyme & not enough into research into successful low / no-cost product launches or common themes & marketing techniques that sky-rocketed the success of the Zero 2 Two-Hundred-Mile-an-Hour companies. That's what I call a 600 pound Marketing GUERRILLA.

The chapter on MiniMedia Marketing was mildly interesting but nothing new as of the fall of 2007.

Then you have MaxiMedia & everything here costs some big bucks, sorry Jay I'll pass..

I'm not going 2 say that this book is without merit; it has good stuff in it if you haven't been in the sales & marketing business very long. It's a book that the novice can learn a good deal from, but more & more the younger aggressive person learns most of these things on the go & has picked up 90% of this stuff in a year or two in the business. If you are just starting or are unfamiliar with sales & marketing; then by all means get this book & dive in. However, the title Guerrilla Marketing implies something completely different 2 me than a book of general principles & tactics on the subject of marketing.

I just finished the book Guerrilla Marketing by Jay Conrad Levinson. I can honestly say that this book has changed my entire outlook & attitude towards starting a new business. What used 2 see a completely daunting & unachievable task now seems within reach using Levinson's tips & "Guerrilla Marketing Weapons." I have also found lots of useful information on his website: [...]. This book also led me 2 the author Mitch Meyerson & his website: [...]which has a mailing list & lots of useful information as well. One of my favorite finds has been [...] which offers a free 30-day membership & lots of resources 4 new entrepreneurs. I am looking forward 2 buying a few more books 2 educate myself a little bit more in the world of online marketing.

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies 4 the small-business owner with his take-no-prisoners approach 2 finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth 2 a new way of learning about market share & how 2 gain it. In this completely updated & expanded fourth edition, Levinson offers a new arsenal of weaponry 4 small-business success including

* strategies 4 marketing on the Internet (explaining when & precisely how 2 use it)

* tips 4 using new technology, such as podcasting & automated marketing

* programs 4 targeting prospects & cultivating repeat & referral business

* management lessons in the age of telecommuting & freelance employees

Guerrilla Marketing is the entrepreneur's marketing bible -- & the book every small-business owner should have on his or her shelf.