Color - Messages & Meanings: A PANTONE Color Resource

This book is interesting.
if you are starting 2 become a designer this is an introductory of colors, the meaning of them & how they can be applied.

it is nice 2 have it as part of your design books collection

This is an excellent resource 4 those who have the desire 2 understand how color can be used 2 relay powerful messages. The graphics in this book are crisp & vivid. A topic which could be daunting has been presented in a way that is easily understood & absorbed by those that currently work or wish 2 become more acquainted with color.

This is a newer edition of a book we've had in our graphic design studio 4 several years. Even after 34 years in the business, sometimes you just need a kick in the pants 2 come up with a great color combo, & this book gives you countless ideas sorted by feel, emotion, application, etc. I've gotten 2 a point where it's as important as a software manual when we get into a jam. Buy it!

I had the pleasure of attending the seminar: Future Color/Design Trends by Leatrice Eiseman. She addressed the major challenges in today's marketplace in satisfying consumers' more demanding perceived needs & desires in both styling & color. She told us color is the first thing a consumer considers when making a purchase, then shape, then words.

This book is an incredible resource 4 trendsetting color combinations 4 anyone making color choices. Whether your designing a new product 4 the home, a retailer buying at market, a graphic designer or an artist creating a new line of stationary, you will be inspired by this Pantone color resource.

Thank you Leatrice 4 providing this valuable color resource.

This book is a nice little book, but it is too much like it's predecessor, Pantone Guide 2 Communicating with Color by the same author. I would not have bought it had I known, I assumed (like a dummy) that it was an addition 2 the other book, not basically a copy with a few very minor extras & a bold new cover. I have since discovered the Pantone Guide 2 Communicating with Color is being discontinued & no longer being printed at this time. My feeling is that the author & publishers duped the public by not simply saying this is a (slightly) updated version. If you already own the older book, don't bother purchasing this one. If you do not already have the older book, then by all means purchase this book as it is a good one 4 any artist & designer working with color. Shame on Leatrice Eiseman & shame on the publisher.

There is no one in the business world that doubts the impact of colour. Those involved in marketing, design, advertising, & retail need 2 be as informed as possible about the usage of colour as a means of instant communication in order 2 make appropriate colour decisions. This guide explains the emotional response 2 colour & covers the latest guidelines 4 effective colour combinations including the integration of colour trends. With up-to-date visuals & printing formulas 2 eliminate guesswork, this guide empowers & equips its users 2 make smart informed decisions.