Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

I am not a techie, but have a good working knowledge of web design & analytics. I own a website & manage some of the html & all of the analytics. The book was informative, but I was hoping to see much more guidance on proper design with a bunch of examples & less on multi-variate testing. Not a bad book, just not quite what I was looking for.

If you've ever read a marketing book the lesson is not on the lines of the book but what's written between them. If you can deconstruct how the book was sold to you you win. The content is seldom useful 4 much more than getting excited about learning the lesson that never arrives.

And this is no accident. Marketers are magicians, & magicians never give away their best secrets. So we shouldn't be surprised when we don't get the deepest darkest secrets in a book they so willingly published to have us buy.

Having said that this book did in fact provide facts (yes, actual facts) about online marketing design & implementation. Much more than other book son the subject. So many in fact, that the book is half full of them. While you can't buy just half the book, I would recommend you buy the entire book & learn what you can from one of the best in the industry. You're not going to get the whole picture, but you're going to get more than most other books are going to offer you. Remember, think "Why is he telling me this? What is he not telling me?"

Go forth & advertise.

So, let's say you have a website & want to improve the landing page.
Perhaps you're not sure about the best style of landing page 4 your type of product & would like a discussion about what kinds of pages work best with products like yours. You won't find ANY answers here. In fact, you won't even find a hint.

If you can't do the math to figure out what optimization is worth, then maybe you should read this book. But even then I have to believe that this material is covered on the web 4 free. It includes the typical fodder about team buy-in. Hey, guess what? If you have a team you need it. Next topic please.

There is even a gratuitous section on Meyers Briggs personality types. How that ties in to landing page optimization was not revealed.

Save your money. I normally don't review books negatively, but this one has so many positive reviews that I thought somebody should warn the unsuspecting. If you spend a couple of days reading this book you will not be much farther than you are right now. It just goes to show that there are a lot of people in this business who really don't have a clue.

I gave this book 2 stars because I believe that it would be useful to a corporate user who knows absolutely nothing about the web or web marketing. For me it was excruciating. I want my money back.

I have been working as a consultant 4 the past 3-4 years 4 clients who want to optimize their landing and/or buy pages. I get paid on a percentage basis on how much I increase their conversions by so I'm very selective of testing theories found in optimization books... With that said - I can full heartedly recommend this book.

My book is worned out from reading it multiple times & earmarked on multiple pages on specific items that I tested myself with great results.

If you are a beginner in optimization the chapters dedicated to the math is a must read as I have found many people in my field don't fully understand the math involved to declare specific variables a winner & therefore make incorrect decisions that could be costing them many percentage points in the long run. And even with all the great tools like google optimizer that automatically calculate it 4 you - it helps to understand what goes on "under the hood".

Also the author, Tim Ash is very personable & amazingly reachable! I had questions on some of his calculations on his standard deviation shortcuts & he responded back to me within a day!

I think the best indicator on how helpful this book is to me is that I always have it within an arms reach when coming out with a new multivariable testing scheme 4 every one of my clients.

This in fact is a great book on this topic.well written & very easy to read.

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website & their true economic value, defining important visitor classes & key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page & deciding which elements to test, developing an action plan, & avoiding common pitfalls. Includes a companion website & a detailed review of the Google Website Optimizer tool.